Asos welcomes Good American, the women’s inclusive brand co-founded by Khloé Kardashian and Emma Grede. Known for enhancement styles and comfort throughout the day, the brand brings its iconic denim and essential elements for Asos. With particular attention to the inclusive sizing and safe design, the partnership expands the fashion access that adapts and flatters every body.
Speaking of the launch, Emma Grede, co-founder and CEO of Good AmericanHe says: ‘We are incredibly excited to bring a good American to Asos, a platform with a global scope and such a strong presence in the United Kingdom. As a native of London, it is particularly significant to be able to share our brand with customers here and all over the world. This partnership is an exciting step forward in our mission to make a safe and impact style and high quality denim available for several women everywhere. ”
Available today, the summer collection on ASOS will present a well -kept modification of the iconic denim of good American and high everyday highs, all made to work for any type of body. The pieces reflect the mixture of the fashion and comfort design brand throughout the day, underlining its mission to make everyone feel like the best version of oneself.
Shazmeen Malik, director of the brands at ASOSAdd: ‘We are excited to welcome the good American to Asos. We believe that a great style should be for everyone, and the commitment of a good American towards the inclusive design and a diversified representation make it natural for our offer by premium brands. We are excited to offer even more choice to our customers, without compromising adaptation, quality or style. ”
Together, Asos and Good American are setting a new standard for what it means to dress with confidence, showing that inclusive fashion is not a trend, it is the future.
Note: the title, intuitions and image of this press release may have been perfected by the Fiber2fashion staff; The rest of the content remains unchanged.
Fiber2fashion News Desk (RM)